The history of Veneto Vetro began in the ’60s and has its roots in a territory – the Venetian region – with an ancient glass tradition. Artisan skills and entrepreneurial spirit came together marking the company’s history to date.
In 1960, brothers Mario and Valentino Giacchetto understood the entrepreneurial opportunity offered by the nascent urbanisation of the Jesolo beach, a consequence of the economic boom of those years.
To leverage that opportunity, Vetromeccanica was established in Jesolo, in 1964, and the company immediately created commercial relationships with local construction enterprises. Vetromeccanica was one of the first glass producers to equip itself with automatic glass processing machines, glass bending ovens and a double glazing line, offering cutting-edge processing right from the start.
In 1989, the Giacchetto brothers understood the need for tempered glass, which due to its strength could be used in buildings for elements without a supporting structure. Veneto Vetro was therefore founded in Montebelluna, and with its new glass tempering machines expanded and strenghtened Vetromeccanica’s production site.
In the following decades, the need for diversification drove the development of Veneto Vetro, which progressively approached new markets, expanding and updating its machinery.
Starting from the 90s, a strong impulse came from the construction, nautical and naval sectors, as well as from public and private transport.
In 1997, Veneto Vetro saw the entry of the second generation: Mario’s daughter, Giorgia Giacchetto, and later her husband Pierpaolo Bazzacco.
In the 2000s, the emergence of bio-architecture, and in general of a new attention to energy saving and environmental sustainability, gave a new boost to the use of a non-polluting and totally recyclable material such as glass. Glass surfaces of ever larger size facilitated a harmonious integration of buildings into the environment, while the use of high-performance glass was growingly in demand (solar control glass, selective double glazing, low emission glass, anti-glare glass, anti-scratch glass).
2010 saw a change in the corporate structure of Veneto Vetro: with a shared diversification strategy, Mario and Valentino divided up Veneto Vetro and Vetromeccanica, facilitating two complementary and synergetic specializations. Mario Giacchetto became the sole director of Veneto Vetro.
At the same time, thanks to the development of new technologies (in particular digital glass printing), Veneto Vetro increased its research into exterior architecture and interior design. The company began collaborating with design studios and designers for the construction of customised facades and windows, stairs, parapets, wall coverings and tables.
In 2012, the interest in experimentation and the attention for environmental sustainability led Veneto Vetro to participate in the “Future Steps” event (XIII Venice Architecture Biennale), carrying out the “Networking Nature” project by Studiomobile. Networking Nature uses a technology for solar water desalination to create an innovative urban landscape and provides a reflection on networks as a tool for sharing resources.
In the same year, Veneto Vetro made a restyling of its coordinated image, wanting to express its dynamism and drive towards continuous improvement.
The new institutional logo goes in the direction of greater synthesis and cleanness and the new payoff (Leading Experience in Glass Transformation) affirms the results achieved in almost 50 years of history. At the same time, the new Cromoglass brand was launched, to draw attention to the innovative technique of digital printing on glass with ceramic paints, which is one of the company’s distinctive assets.
In 2013, Veneto Vetro expanded its production site and inaugurated a new office building, designed by architect Francesco Michielin, in Montebelluna, Via G. Ferraris.
In 2015, there the management of the company was passed from Mario Giacchetto to his daughter Giorgia, bringing new vital energy to the company and giving way to a period of innovation and international expansion.
Today, Veneto Vetro features a range of glass processing machines that is among the best in Europe and a total production site of 8,000 square meters.
Thanks to the professional skills of the production and commercial teams, Veneto Vetro is able to offer its customers a quality product and a timely and reliable service.